Case Study: National Patient‑Advocacy Not‑for‑Profit

Maintaining national communications during a period of organisational turbulence

Commencing around October 2024, I was contracted for 12 months to provide remote marketing leadership to a national patient‑advocacy not‑for‑profit organisation dedicated to improving the lives and health outcomes of people living with migraine. The organisation supports both members and non‑members, advocates for people who are too unwell to advocate for themselves, and works to increase public understanding of migraine as a serious neurological condition.

During this period, the organisation was navigating significant leadership and governance instability. With multiple campaigns, community groups, and communication channels to manage, they needed steady, experienced marketing support to maintain clarity, consistency, and engagement across their national audience.

The Challenge

The organisation had a large, active community relying on timely, accurate information — including people living with chronic and debilitating migraine. With internal changes underway, there was a real risk of communication gaps, inconsistent messaging, or stalled advocacy efforts.

My role was to ensure continuity and stability across all marketing and communication activities, keeping the organisation visible, connected, and supportive during a complex operating period.

What I Delivered

From my base in Caboolture, over the 12‑month contract, I provided national hands‑on marketing leadership and execution across a wide range of initiatives, including:

Strategic leadership

• Advising the founder and board on communication priorities

• Maintaining stability across all marketing channels

• Ensuring consistent messaging during organisational change

Campaigns and communications

• Leading national petitions and advocacy campaigns

• Coordinating community surveys and reporting

• Supporting major initiatives including national awareness and election campaigns

Content and resources

• Reviewing and rewriting 18 consumer factsheets

• Coordinating the annual report

• Launching a national clinician directory

Digital marketing and community management

• Managing Google Ads and monthly newsletters

• Updating branding, merchandise, and website content

• Moderating approximately 50 community groups

• Maintaining a content calendar of up to four posts per day across multiple platforms

The Outcome

Despite a challenging operating environment, key communications and community support initiatives continued without interruption. The organisation maintained:

• A strong national presence

• Consistent, reliable communication

• High engagement across social channels

• Continuity across major campaigns and support services

This stability helped the organisation remain connected with its community at a time when clarity and consistency were essential.

Need support like this?

I help organisations and small‑businesses maintain clear, consistent marketing — even during busy or complex periods.
If you’re a small‑business owner in the Moreton Bay Region or Brisbane North needing steady, experienced marketing support, I’d love to help. Contact me for a chat.