Case Study: National Patient‑Advocacy Not‑for‑Profit
Maintaining national communications during a period of organisational turbulence
Commencing around October 2024, I was contracted for 12 months to provide remote marketing leadership to a national patient‑advocacy not‑for‑profit organisation dedicated to improving the lives and health outcomes of people living with migraine. The organisation supports both members and non‑members, advocates for people who are too unwell to advocate for themselves, and works to increase public understanding of migraine as a serious neurological condition.
During this period, the organisation was navigating significant leadership and governance instability. With multiple campaigns, community groups, and communication channels to manage, they needed steady, experienced marketing support to maintain clarity, consistency, and engagement across their national audience.
The Challenge
The organisation had a large, active community relying on timely, accurate information — including people living with chronic and debilitating migraine. With internal changes underway, there was a real risk of communication gaps, inconsistent messaging, or stalled advocacy efforts.
My role was to ensure continuity and stability across all marketing and communication activities, keeping the organisation visible, connected, and supportive during a complex operating period.
What I Delivered
From my base in Caboolture, over the 12‑month contract, I provided national hands‑on marketing leadership and execution across a wide range of initiatives, including:
Strategic leadership
Advising the founder and board on communication priorities
Maintaining stability across all marketing channels
Ensuring consistent messaging during organisational change
Campaigns and communications
Leading national petitions and advocacy campaigns
Coordinating community surveys and reporting
Supporting major initiatives including national awareness and election campaigns
Content and resources
Reviewing and rewriting 18 consumer factsheets
Coordinating the annual report
Launching a national clinician directory
Digital marketing and community management
Managing Google Ads and monthly newsletters
Updating branding, merchandise, and website content
Moderating approximately 50 community groups
Maintaining a content calendar of up to four posts per day across multiple platforms
The Outcome
Despite a challenging operating environment, key communications and community support initiatives continued without interruption. The organisation maintained:
A strong national presence
Consistent, reliable communication
High engagement across social channels
Continuity across major campaigns and support services
This stability helped the organisation remain connected with its community at a time when clarity and consistency were essential.
Need support like this?
I help organisations and small‑businesses maintain clear, consistent marketing — even during busy or complex periods.
If you’re a small‑business owner in the Moreton Bay Region or Brisbane North needing steady, experienced marketing support, I’d love to help. Contact me for a chat.